Use this when
- A product needs to launch this quarter
- One decision owner can approve scope and budget
- The workflow is already known enough for a build conversation
Async proposal path
Use this when the launch matters, the core workflow is mostly known, and the buyer would rather send context first than book immediately. The next response should confirm the likely scope band and whether a call is the right next move.
Keep it short and specific. Rodolf should be able to tell whether this is a fit, what lane it belongs in, and whether the next step should be a call, a review, or a different path.