Default lane for near-term launch
Pricing
Startup software pricing tiers: choose the right lane and ship with confidence.
Operator-led by Abanoub Rodolf Boctor (Rodolf). Technical Audit starts at $5K, Product Build runs $25K-$50K, and Fractional CTO is $10K-$15K per month. This page shows exactly when each lane fits, what depth you get, and what happens next.
If your core workflow is defined and launch is this quarter, Product Build is the default middle tier. Short-term plans are available too for one isolated blocker, Sprint Fix (2 weeks) and Launch Sprint (4 weeks), then you graduate into Product Build when scope expands beyond one workflow.
Core offer ladder: Free fit call -> Technical Audit ($5K) -> Product Build ($25K-$50K) -> Fractional CTO ($10K-$15K/mo). If there is no fit, you leave the call with a direct recommendation instead of a sales pitch.
Use this page for exact investment and scope depth. Use Services for lane-fit and execution model.
In one call you leave with a recommended lane, scope band, and next milestone.
Need clarity before build spend? Book Technical Audit fit callDirect operator executionWeekly proof updatesClear scope checkpoints
Use Audit first only when needed
Start with Technical Audit if scope clarity is still missing.
Audit is the low-risk entry when priorities, architecture, or conversion order are still unclear.Short-term plans are available
Sprint Fix (2 weeks) and Launch Sprint (4 weeks) bridge into Product Build.
Use short-term plans for one blocked workflow only, then graduate to the full build lane.Start here in 20 seconds
Three core pricing tiers. Product Build is the middle lane and the most common entry when launch is near-term. Short-term plans are available lower on this page for one isolated workflow blocker.
Technical Audit1 week · $5K · clarity before build spendProduct Build2-8 weeks · $25K-$50K · default middle tierMost selectedFractional CTOmonth to month · $10K-$15K/mo · ongoing leadership
Need a short-term sprint first? Jump to Sprint Fix and Launch Sprint details.
What each tier is actually buying you
Same three lanes, different depth. Use this block to avoid over-buying or under-buying execution capacity.
Technical Audit
Best when: Best when you are still deciding what to build first.
Depth: 1 week diagnostic with architecture, security, performance, and conversion risk order.
You walk away with: You leave with a ranked execution map before committing bigger build budget.
Product Build
Best when: Default for teams shipping this quarter with scope mostly defined.
Depth: 2-8 week full implementation ownership across product, engineering, QA, and launch readiness.
You walk away with: You leave with production software, deployment systems, and 30-day post-launch support.
Fractional CTO
Best when: Best when you already ship monthly and need recurring senior technical leadership.
Depth: Month-to-month architecture, roadmap, hiring, and code quality oversight.
You walk away with: You get sustained decision quality and faster execution rhythm without full-time CTO overhead.
Best-fit qualification before you book
$25K+ for Product Build, or $5K for Audit-first route.
Best fit when launch target is within the next quarter.
Founder or operator who can approve weekly scope decisions.
One workflow blocker = short-term sprint. Multi-workflow build = Product Build.
Lane decision rule
If your core workflow is defined and you need to ship this quarter, start with Product Build.
Technical Audit is for clarity before build spend. Short-term sprints are for one blocked workflow only. Fractional CTO is for ongoing leadership after launch or while scaling.
Unclear scopeTechnical Audit
One blocked workflowShort-term Sprint
Launch this quarterProduct Build (default middle tier)
Monthly leadershipFractional CTO
Inside Product Build: scope bands
Same lane, different depth. As investment increases, scope expands from one production workflow to multi-surface launch.
$25K · Starter build
Launch one production workflow with auth, billing, and analytics in place.You need one revenue-critical workflow live fast, with no scope sprawl.
- Single primary workflow from onboarding to value
- Production auth, payments, and analytics instrumentation
- Launch docs and deployment handoff
Typical timeline: 2-4 weeks
$35K-$40K · Growth build
Ship broader workflows with stronger admin tooling and deeper AI automation coverage.Most teams launching this quarter with 2-3 connected workflows and real operator needs.
- Everything in Starter build
- Multiple connected workflows and richer state handling
- Admin operations dashboard and stronger quality controls
Typical timeline: 4-6 weeks
Most common starting engagement for near-term launch teams.
$50K · Multi-surface launch
Release multiple product surfaces with advanced integrations and hardened launch operations.You need multi-surface shipping with higher operational complexity and deeper integrations.
- Everything in Growth build
- Multiple product surfaces and deeper integration depth
- Launch hardening across observability, failure handling, and handoff
Typical timeline: 6-8 weeks
3-tier decision matrix
Compare lane depth before booking
Compare scope depth, proof cadence, and founder involvement before choosing a lane.
Technical Audit
Diagnosis and decision clarity before build execution
- Time to value: 1 week to actionable roadmap
- Proof cadence: Single consolidated report and walkthrough
- Founder involvement: Low to medium
- Handoff: Risk map, architecture direction, and prioritized backlog
- Best next step: Move to Product Build when scope is now clear
Product Build
Full implementation from scope lock to production launch
- Time to value: 2-8 weeks to live product
- Proof cadence: Weekly milestone proof and acceptance checkpoints
- Founder involvement: Medium
- Handoff: Production codebase, CI/CD, launch docs, and support window
- Best next step: Continue with Fractional CTO for ongoing leadership
Fractional CTO
Recurring leadership across architecture, quality, and hiring
- Time to value: Immediate decision support, compounding over months
- Proof cadence: Weekly sync plus async technical direction
- Founder involvement: Medium to high
- Handoff: Leadership continuity and technical operating rhythm
- Best next step: Layer project builds or targeted sprints as needed
Core engagement tiers
Clarity first
Technical Audit
Investment
$5K
1 weekBest for
You need technical clarity before committing to build scope, timeline, or team structure decisions.
Primary outcome
De-risk the next 90 days so you avoid expensive wrong builds and know exactly what should ship first.
Not ideal for
Not ideal if your scope is already defined and you need implementation to start now.
A focused 1-week diagnostic to expose architecture risk, security issues, and conversion bottlenecks before expensive implementation begins.
How this lane works
Choose this when scope or architecture is still unclear.
Choose this when scope or architecture is unclear and you need risk visibility first.
1 focused diagnostic week with a ranked execution map.
You leave with findings, decision paths, and a prioritized backlog.
Founder involvement: Low to medium. One kickoff, one walkthrough, then asynchronous clarification as needed.
Included artifacts
- Risk-ranked backlog with severity and dependency order
- Architecture decision notes with alternatives
- Security and performance findings with remediation priorities
- Executive summary for founder and stakeholder alignment
Not included
- Not a full implementation sprint
- Not a multi-month delivery engagement
- Not intended to replace Product Build when launch is already urgent
Product Build middle tier
Product Build
Built for teams that need a production launch in 2-8 weeks.
If launch is this quarter and scope is mostly known, start here.
Investment
$25K-$50K
2-8 weeksMost teams in this lane start at the $35K-$40K Growth build depth, then add scope only if needed.
Best for
You have a validated problem and need a production product shipped in 2-8 weeks with full implementation ownership.
Primary outcome
Launch a production product that can onboard users, capture revenue, and be handed off cleanly.
Not ideal for
Not ideal if you only need one urgent workflow fixed in isolation.
End-to-end delivery from scope lock to launch in 2-8 weeks, including product direction, implementation, QA, deployment, and handoff.
How this lane works
Choose this when scope is mostly known and you need a production launch this quarter.
Default when scope is mostly known and you need launch this quarter.
2-8 week phased build with weekly proof and milestone acceptance criteria.
You leave with production code, deployment systems, docs, and post-launch support.
Founder involvement: Medium. Weekly decisions on scope priorities, approvals, and launch readiness.
Included artifacts
- Scope lock document with acceptance criteria by milestone
- Weekly proof updates with shipped deltas and next decisions
- Production deployment checklist and launch report
- Handoff docs covering architecture, operations, and support path
Not included
- Not for one-off blocker fixes that fit short-term sprints
- Not for open-ended monthly advisory without a near-term launch target
- Not for teams that are still deciding whether to build
Use the Product Build band section above to choose the correct depth across $25K, $35K-$40K, and $50K execution.
Recommended for launch-focused teams that need speed with controlled risk.
Ongoing leadership
Fractional CTO
Investment
$10K-$15K
per monthBest for
You need senior technical leadership every month without a full-time executive hire.
Primary outcome
Improve monthly shipping velocity, hiring quality, and technical decision confidence without a full-time CTO hire.
Not ideal for
Not ideal if you need a one-time project build with a defined launch date.
Hands-on technical leadership across architecture, hiring, roadmap quality, and execution decisions for scaling teams.
How this lane works
Choose this when your team ships monthly and needs senior technical leadership.
Choose this when your team ships monthly and needs recurring senior technical leadership.
Ongoing cadence with weekly syncs plus async architecture and quality support.
You get ongoing roadmap, architecture, hiring, and quality decision ownership.
Founder involvement: Medium to high. Recurring strategic and hiring decisions with ongoing alignment.
Included artifacts
- Decision support on architecture, roadmap, and trade-offs
- Code quality and system health oversight
- Hiring loops, technical calibration, and team-structure guidance
- Monthly leadership continuity and execution risk reduction
Not included
- Not a one-time launch build replacement
- Not optimized for a single urgent workflow fix
- Not a substitute for Product Build when hands-on implementation is the priority
Need AI integration as part of this scope?
AI integration is included inside Product Build depth bands. If you are retrofitting AI into an existing platform first, review the dedicated AI integration lane before final scope lock.
Short-term plans (optional pre-build)
Short-term sprints remove one blocker, not full product scope.
Use a short-term sprint only when one workflow is blocked. If two or more workflows are in scope, move to Product Build.
Use only when scope is one workflow, one owner, and one release. Otherwise start Product Build.
- Not for multi-surface product builds.
- Not for net-new platform builds.
- Graduation path: sprint first, Product Build next.
Sprint Fix (2-week)
2 weeks · from $12K
One urgent workflow is blocked and needs to ship in 2 weeks.
Unblock one critical workflow in 2 weeks with scoped implementation, QA proof, and deployment.
Not ideal for: Not ideal for multi-surface products or full rebuild scope.
If scope expands beyond one workflow, move into Product Build.
Check Sprint Fix fit (single workflow)Launch Sprint (4-week)
4 weeks · from $18K
You need one scoped release shipped in 4 weeks with clear acceptance criteria.
Ship one scoped release in 4 weeks with acceptance criteria, QA proof, and handoff.
Not ideal for: Not ideal for net-new platforms with wide scope ambiguity.
If roadmap expands into multiple surfaces, continue with Product Build.
Check Launch Sprint fit (single workflow)Why founders hire Rodolf
Hire Rodolf when you need one accountable operator who can make technical decisions, execute delivery, and hand over a maintainable production system.
- Single accountable owner from architecture to QA and launch readiness.
- Weekly proof updates with acceptance criteria and explicit decision logs.
- Production-readiness checklist, deployment validation, and handoff docs.
- Core pod support: Marvin (capital), Alfred (engineering), Ivan (growth), Ryan (product ops), plus intern hiring pipeline.
Pricing FAQ
Ready to start?
Get your lane, scope, and next step in one call.
Book a Product Build fit call if launch is near-term, or start with Technical Audit if scope is unclear.
Book Product Build fit callBook Technical Audit fit callNot sure which lane fits? Get a quick recommendation
Or email rodolf@thynkq.com